How to Become a Pinterest Marketing Expert

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Internet marketers who currently promote their brand on social networking sites like Facebook, Twitter, Youtube, and Google+ should seriously consider adding Pinterest to their arsenal. After less than a year, the visual sharing site is already ranked #5 on the Hitwise social network top ten list. In fact, Pinterest even beat out Google Plus and LinkedIn.

If you have not yet joined the millions of other pinning enthusiasts, it may be hard to understand the appeal. After all, at first glance, the Pinterest home page may just seem like a wall of fashion and food thumbnails. However, once you start searching your own interests and niche, you may find yourself quickly addicted.

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Getting Started on Pinterest

In order to create your own pinboards and start getting traffic to your site, you need to receive a Pinterest invite. You can request one on the site, but it is faster to just ask a friend to send you one. Then you will create board titles (categories) for your pins based on what you will be sharing.

When you add an image to Pinterest, the link back to the original source is maintained. People who like your images can “repin” them to their own boards, add a comment, share them on other social media sites, and visit your site.

The traffic benefits of becoming a part of this fast-growing social network can be phenomenal. Last week, Shareaholic.com reported that Pinterest is sending more referral traffic than YouTube, LinkedIn, and Google+ combined.

Ready to get started? Here are some SEO tips for marketing on Pinterest.

Becoming a Niche Expert on Pinterest

Many niches are a perfect match for pinterest. If you run a cheesecake recipe blog, it would be easy to pin photos of each dessert with a link back to your site. These types of pins gain in popularity fairly quickly and you will probably gain some followers just waiting for the newest recipe to appear.

You can establish yourself as a Pinterest expert in less obvious niches as well. Let’s say you run an affiliate golf club website. You will not get far by blatant self-promotion. Don’t just make a pinboard full of golf clubs with your affiliate links.

On the other hand, you can start to get followers and traffic by creating a board of things golfers would love. This could include photos of famous golf courses, quotations with pictures of golfers, and videos to help pinners improve their swing.

Visitors can also help you promote your site on Pinterest. Just visit the goodies page to grab buttons that will allow people to follow your pins. You can also place a “pin-it” button near each of your blog posts so readers can post your blog images and links with just a click.

If you have any other Pinterest marketing tips or need an invite, just let me know!


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