If you’re wondering how to build a responsive list, you should first think about your target audience. Is your website highly targeted? Have you honed down a niche and backlinked effectively enough to draw in the right kind of crowds? If so, convincing people to opt into your list should not be difficult. Once they’re on your page, it’s simply a matter of making them feel as if they’d be missing out by not receiving emails from you. Here’s how to do it.

Relationship Marketing is Key to Building a Responsive List

Relationship marketing is term you’ll hear a lot around the ‘net these days. That’s because in order to make sales online, you must treat people differently than marketers have in years past. Consumers are suffering from information overload, and they have so many options and offers thrown at them on a minute-to-minute basis online that they quickly learn how to filter out the noise and ignore sales pitches altogether.

If you haven’t already, it’s time to regroup and switch tactics.

To build a list, you need to engage your website visitors and begin building a meaningful relationship with them. Relationship marketing means speaking to a visitor in a “me-to-you” tone, building trust and confidence over time, delivering valuable information, and repeatedly proving that you care about their needs and desires.

Relationship marketing is not about aggressively building a list and then filling your members’ inboxes with daily spam product offers and shoving sales copy down their throats. This will do the opposite of earning their trust – you’ll get a slew of “unsubscribes” and those that do remain on your list will simply ignore your emails.

Ensure Your Website is Highly Targeted

It doesn’t matter if people opt into your list if the people who are opting in could care less about your niche. In order to compile a highly responsive list and make money online, you need to make sure that your website is highly targeted as well. This means first defining the niche you’re in. You need to take a long, hard look at your site’s message and decide if it’s targeted enough to gain list members who desire the information you’re providing.

This is critical. Think about it. If you have a list of 500 people, but none of them really care about your niche, then you could send out a super compelling series of autoresponder emails yet generate very little sales when you finally push a product to the group. On the other hand, learning how to build a responsive list, even if it’s just 50 members, will make four times the sales simply because more of them are interested in what you have to say.

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